4-2 Blog: Effectively Impacting the Consumer Through Digital Media
In the article Tale of the Tiger: Customer Service , the needs of the audience were met by the employee that took time on his own lunch break to brighten a child's day. The employee was not obligated to take photos of the stuffed tiger doing fun things around the airport, but he did it to make someone else's day just a little bit better. This was a great way to make a lasting impression on a family and on the general public. After viewing the article posted about the airport employee, it reached many people across the world including Germany. Once Tampa International Airport posted the story on their Facebook page, it began to spread like wildfire and people from everywhere were commenting and reacting to the post. It was featured on national news outlets such as CNN, ABC News and Good Morning America. Social media followers supported the actions of the airport employee and received more than 3 million views, and over 115,000 interactions. Tampa International Airport w...