4-2 Blog: Effectively Impacting the Consumer Through Digital Media

 In the article Tale of the Tiger: Customer Service, the needs of the audience were met by the employee that took time on his own lunch break to brighten a child's day. The employee was not obligated to take photos of the stuffed tiger doing fun things around the airport, but he did it to make someone else's day just a little bit better. This was a great way to make a lasting impression on a family and on the general public. After viewing the article posted about the airport employee, it reached many people across the world including Germany. 

Once Tampa International Airport posted the story on their Facebook page, it began to spread like wildfire and people from everywhere were commenting and reacting to the post. It was featured on national news outlets such as CNN, ABC News and Good Morning America. Social media followers supported the actions of the airport employee and received more than 3 million views, and over 115,000 interactions. 

Tampa International Airport wants to be known for being family friendly and for going above and beyond for their travelers and their reach by posting about this heartwarming story allowed them to get that message across to the nation (and even other countries). I think that the experience Tampa International gave to this family was efficient enough to keep that family coming back to their airport when they are flying to Florida. Especially since so many people viewed the article, there is a lot more people that now know about how Tampa International treats their travelers. This likely lead to an increase in foot traffic and flights coming into Tampa as travelers will likely want to travel to this destination for their vacations. 

Tampa International Airport keeps in touch with their followers on Facebook by sharing updates they are making to the facility and photos taken by their employees of the beautiful scenery in Florida. They are constantly bragging about their star employees and often make short introductions for them on Facebook. The latest post introduced one of their firefighters and talked a bit about his background before he came to work at Tampa International. Tampa International has made it very apparent that they value their employees for their hard work and want to continue to promote those types of attitude that will better serve their travelers.