3-2 Blog: Proper Selection for Mannequin Uses

 When it comes to selecting a mannequin style for your store, it can be challenging, but yet also very rewarding. There is quite a variety of different types and each one can bring in its's own aspect of retail to help boost your customer experiences.

While selecting a mannequin style for a boutique store, it's best to utilize a realistic mannequin because it allows shoppers to get the feel for the entire outfit(s) instead of just small aspects of it. Often, boutiques will have a variety of wearable merchandise, that includes jewelry, headwear and glasses. By using realistic mannequins, you can display the entire ensemble. Many realistic mannequins have wigs that you can style accordingly to your desired style and can help encourage shoppers to get the entire look.

  

Headless mannequins are a great option for mass merchant stores because they do not express any emotion and are often very basic. Mass merchant stores often mass produce clothing and other merchandise and sometimes shoppers are not there to just buy clothing. This allows the store to market to any demographic because these mannequins allow anonymity. With removing the head from a mannequin, you create a human-like entity but do not cater to a specific demographic which can lead to reaching farther than just a select target audience.

An abstract mannequin is best suited for department stores because they do not distract shoppers from the merchandise, but they can also add a sense of uniqueness to the store's brand. The mannequins are often simple in appearance, but allow the shoppers to envision what the clothing would look like on a human body, ideally their own. There is such a wide variety of colors to chose from that can help accent your brand and to give your shoppers a more immersive experience with your brand.